The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
  • About the Author: Roger L. Martin

    Roger L. Martin is the Premier’s Chair in Productivity and Competitiveness and Academic Director of the Martin Prosperity Institute at the Rotman School of Management at the University of T…

    Full Bio



07 Dec. 2017 | Comments (0)
CEOs Should Stop Thinking that Execution is Somebody Else’s Job; It Is Theirs
The common perception is that strategy is done at the top of the org chart, and execution is done below. It is exactly the opposite – let me explain why.

18 Jun. 2015 | Comments (0)
Stop Distinguishing Between Execution and Strategy
It’s impossible to have a good strategy poorly executed. That’s because execution actually is strategy – trying to separate the two only leads to confusion.