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  • About the Author: Beth Comstock

    Beth Comstock is chief marketing officer of General Electric and coauthor of the HBR article Unleashing the Power of Marketing.…

    Full Bio



29 Oct. 2017 | Comments (0)
Innovation Springs from the Unexpected Meeting of Minds
Looking for the next breakthrough? Be willing to cross over. Crossovers are what happen when an invention, idea, or body of knowledge in one field jumps into another — and the result is a quantum leap of progress. Sometimes the people and the pieces we need to put together to get the job done come from the unlikeliest of places.

21 May. 2012 | Comments (0)
Want a Team to be Creative? Make it Diverse
Diversity is the crucial element for group creativity. Innovation teams tasked with creating new products or technologies or iterating existing ones need tension to produce breakthroughs, and tension comes from diverse points of view.