• About the Author: David Casullo

    David Casullo is president at Bates Communications, a national consulting firm specializing in leadership communication skills and strategy. His passion is developing leaders who have the courage and …

    Full Bio

03 May. 2016 | Comments (0)
How to Avoid Getting in Hot Water with Executive Presence
In the intense pace of the business world, when productivity is paramount, we sometimes forget the importance of Resonance and Interactivity in getting people engaged and aligned in order to drive business results to the best of our ability. In our need for speed, we can unknowingly and unintentionally detract from our role as leaders who marshal action.

24 Aug. 2015 | Comments (0)
What Determines Strong Executive Presence? The Importance of Creating a Memorable Experience
I travel to meet leaders in places like Dubai, Kenya, São Paulo, and all over this wonderful country. Yet, here is THE example of leadership presence in action in a barbershop in Frankfort, New York. It was obvious to me; it's all about the experience.

27 Apr. 2015 | Comments (0)
Getting Beyond “If Only” with “Soft Power”
When facing obstacles, leaders may overlook the hidden resources they have within their circle of influence. If they become experts in influencing others beyond their immediate reporting relationships, they often find that they have an overflowing glass of resources instead of a half-empty one.

03 Feb. 2015 | Comments (0)
Using Inspirational Appeal as a Tool of Influence
A few months ago, our firm conducted one of our usual “Speak Like a CEO” boot camps. It’s a highly interactive two-day program where we teach senior leaders how to design and deliver presentations for their important audiences.

17 Sep. 2014 | Comments (0)
The Why and How of “Meeting People Where They Are”
Leaders who are able to be fully present with others greatly increase their chances of being transformational, while similarly bright and capable leaders who succumb to distraction are more likely to be perceived as more transactional, more managerial.

25 Jun. 2014 | Comments (0)
Addressing Employee Engagement with Compensation and Benefits? Don’t Buy It!
I often have the opportunity to review Fortune 1000 companies’ confidential employee engagement surveys. Even when there is some good news in those numbers, I can tell you that they almost always include some cause for concern — or even alarm.

14 Apr. 2014 | Comments (0)
Are You a Distracted Leader?
In the present “Age of Distraction,” leaders often struggle to be fully present and attentive with their key stakeholders—especially their direct reports. Here we explain the causes and consequences of failing to be “in the moment”… and how to refocus priorities.

17 Mar. 2014 | Comments (0)
Getting Beyond “I Know It When I See It” With Executive Presence
While executive presence is understood to be important to a leader’s ability to influence others and drive results, the topic has remained mysterious for most talent management professionals to nail down. In attempting to “crack the code,” we find that presence is an entirely learnable phenomenon.

22 Jan. 2014 | Comments (0)
With the Lever of Influence, You Can Move the World
Leadership is all about influence. If we can understand what forces are preventing a leader from exerting influence—and then take action to ensure that leaders gain self-awareness and expertise in the science of influence—then we can help transform leaders into people who can change the world.

13 Dec. 2013 | Comments (0)
Change Management Communication: The Importance of Intentionality
The ability to lead transformational change often differentiates truly great organizations—and leaders—from the pack. Here we discuss how leaders who are highly intentional in change management communication can avoid being derailed while leading change.

18 Nov. 2013 | Comments (0)
Is Authenticity a Learnable Leadership Skill?
Everyone knows that executive presence is a must if a leader is going to wield influence and drive business results. In my experience, though, executive presence is often misunderstood…or it’s simply not understood at all.

08 Oct. 2013 | Comments (0)
Why the Concept of GPS Should Matter to Leaders
Think about what GPS has done for us as drivers. When you have clarity and confidence about where you’re going and how you’re going to get there, you can just relax and focus on driving. There’s a metaphor here for leaders.

21 Aug. 2013 | Comments (0)
Yes, You Should Drive Away Some Potential Employees and Customers
It’s critical to craft messaging that actually will repel some potential customers, partners, and employees. That seems counterintuitive, doesn’t it? Why on earth would a business want to drive away a potential client or customer?

06 Aug. 2013 | Comments (0)
Cracking the Code: Hard-Earned Lessons about Leadership Development
When it comes to leadership development initiatives, there can be a big difference between programs that teach “nice to know” skills and those that truly drive extraordinary business results. Here are some insider tips on maximizing the potential in your leadership pipeline.

26 Jun. 2013 | Comments (0)
The Leader as Editor-In Chief
Jack Dorsey is the co-founder of Twitter. In a Forbes’ article published late last year, Dorsey made an analogy that caught my attention. As the CEO, he likes to think of himself as the “Editor-in-Chief.” What does that mean?

22 May. 2013 | Comments (0)
The Linchpin: Powerful Leadership Communication is the Means to Execution
There’s something powerful that comes from a rally cry, especially when it generates from the leader’s heart and soul. As I talk about at length in my book, Leading the High-Energy Culture, the right message moves people to action.

16 Apr. 2013 | Comments (0)
Functional Conflict: The Secret Ingredient of High Performing Teams
The word “conflict” has negative connotations for most of us. But one surprising differentiator for high-performing teams is that they actually THRIVE on conflict. The key is that it has to be functional—not dysfunctional—conflict. We explore the difference here.

26 Feb. 2013 | Comments (4)
At Your Leadership Best, Where Will You Go?
Great leaders take a genuine interest in developing their people -- deeply understanding their unique strengths and needs before providing them with the tools and mentoring they need to master them.

29 Nov. 2012 | Comments (0)
The Most Puzzling Paradox in Leadership Today
Do leaders spend 80% of their time on those 20% of the people who are producing 80% of the results—the top fifth of performers among their teams? No. In fact, they often do the opposite: They spend the majority of their time on the bottom 20% of their people.

02 Nov. 2012 | Comments (0)
Develop Your Rally Cry: Rules for Powerful Leadership Communication
The best messages amplify energy within the receiver and encourage prompt action. You can’t do this if your message is packed with overwhelming words, concepts, and details.

03 Oct. 2012 | Comments (0)
Great Leaders are Powerful Storytellers
In my last blog, What’s Your Organization’s Secret Sauce… or Missing Ingredient?, I talked about how to create the “secret sauce” for producing a powerful culture. One of the most powerful ingredients of that secret sauce is effective storytelling.

06 Sep. 2012 | Comments (0)
What’s Your Organization’s Secret Sauce… or Missing Ingredient?
As a business leader, it’s easy for you to differentiate one business culture from another. What’s more difficult is to understand how to create an energized culture, where people are self-motivated and are looking for ways to drive your business forward without need for direct management.

09 Aug. 2012 | Comments (0)
Learners as Leaders: Avoiding the Problem of “Ready, Fire, Aim”
In this post, I’ll examine how to identify your organization’s truths, where they came from, and how past leaders have shaped this energy. Ultimately, armed with this knowledge, you’ll decide how to shape your message and vision to help guide your team to meet your unique business goals.

05 Jul. 2012 | Comments (0)
Put On Your Oxygen Mask: Understanding Your Personal Truths to Energize Your Organization
Many leaders would love to have an organization filled with energized employees. But how do you get there? You must first tap the energy within yourself in order to synchronize all your stakeholders to marshal their collective action and drive enormous economic value.

08 Jun. 2012 | Comments (0)
What is a High-Energy Culture (And Why Do You Need One)?
Many organizations now face what I would describe as a 21st-century “energy crisis.” One major challenge is in the area of employee engagement and leader energy. When leaders and employees are disengaged and de-energized, everyone suffers.