• About the Author: Paul Leinwand

    Paul Leinwand is a Partner in Booz & Company's global consumer, media, and retail practice. He serves as chair of the firm's Knowledge and Marketing Advisory Council.  He is also co-author of…

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07 Dec. 2017 | Comments (0)
8 Tough Questions to Ask About Your Company’s Strategy
Companies often fail to address the tough questions about strategy and execution: Are we really clear, as a leadership team, about how we choose to create value in the marketplace? Can we articulate the few things the organization needs to do better than anyone else in order to deliver on that value proposition? Are we investing in those areas, and do they fit with most of the products and services we sell?

10 Jul. 2013 | Comments (0)
Focus Your Strategy By Assessing Others'
There's a well-known anecdote about Gil Amelio, the CEO of Apple Computer just before Steve Jobs' return in the late 1990s. In a conversation with a reporter, Amelio compared Apple to a ship loaded with treasure, but leaking water. "My job is to get everyone to row in the same direction."