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  • About the Author: Steve Martin

    Steve Martin is the author of the October 2012 Harvard Business Review article “98% of HBR Readers Love This Article.” His new book, THE SMALL BIG – small changes that spar…

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20 Dec. 2017 | Comments (0)
Building Behavioral Science Capability in Your Company
If you’re interested in behavioral economics, then you probably heard that Richard Thaler, one of the discipline’s founding fathers, was recently awarded the Nobel prize in economics. You might also be sold on how insights from behavioral science can make a big impact in your organization. You may even have piloted a couple of nudge-based interventions in your organization and are now asking yourself, “What’s next?”

05 Jun. 2015 | Comments (0)
Get Your Message Across to a Skeptical Audience
Persuading decision makers that your proposals and recommendations are worthy of their time and attention is a tough challenge. So what should you do if you find yourself having to persuade an audience that doesn’t know about – or is even skeptical of – your expertise and experience?

15 Jan. 2015 | Comments (0)
To Persuade Others, Give Them Options
There are an abundance of techniques used to influence others. But researchers have found that the most successful tactics gain their persuasive power from just a few simple human motivations.