• About the Author: Malin Malmstrom

    Malin Malmstrom is a professor of Entrepreneurship and Innovation at Luleå University of Technology.

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11 Jul. 2017 | Comments (0)
We Recorded VCs’ Conversations and Analyzed How Differently They Talk About Female Entrepreneurs
We were given access to government venture capital decision-making meetings in Sweden and were able to observe the types of language that VCs used over a two-year period. One major thing stuck out: The language used to describe male and female entrepreneurs was radically different. And these differences have very real consequences for those seeking funding — and for society in general.