22nd Annual Corporate Communications Conference

How High Profile Organizations turn Communications Challenges into Triumphs
MAY 22 - 23, 2017 | NYU GLOBAL (KIMMEL) CENTER | NEW YORK, NY

May 22 - 23, 2017

About this Conference

The Conference Board’s 22nd Communications Conference will pose some of the real questions that today’s communicators have to consider. What are the skills that those entering the profession need to possess? How can you build reputation and trust when the road is littered with potential dangerous issues and crises to derail you? What do you do when your boss comes into your office and wants you to deliver on something you’ve never before dealt with?

The conference will feature seasoned practitioners to share their stories and will also look at social media best practice, crafting and communicating stories for business results, when and how to get more active on social issues and the convergence of marketing and communications.

You'll Leave This Conference With:

Skills and Capabilities
- Understand the key attributes and capabilities communicators need in their roles today
- Learn the ways in which CCOs and their reports can best acquire those skills
- Identify what a communications team looks for in new hires
- Define what business skills are necessary for navigating the modern corporate landscape
- Learn how to increase your social and digital skills

Tools to Build Reputation and Trust
- Understand the importance of corporate reputation and trust as a company’s most prized asset
- Examine today’s corporate environment with regards reputation and trust; looking at the onset of social platforms and increasingly demanding stakeholders
- Learn how to respond adeptly in a crisis whilst keeping your focus on your long term goals
- Identify your company’s strengths and weaknesses with regards trust and find an authentic identity

Challenges and Strategies of Communicators
- Listen to some of the most demanding requests put on communicators and hear how they responded
- Examine some of the strategies that can be put in place to deal with these kind of challenges head on
- Experience lessons learned by communicators from the energy industry, an industry with huge experience in quick-response, big issues
- Build your own checklist to prepare you for when the most unexpected of situations arises

Ways to Craft and Communicate Stories for Business Results
- Learn how including stories into conversations and presentations can be an effective way to connect with and inform an audience
- Look at how to craft a compelling narrative to achieve business outcomes
- Discover the elements that are essential to any story and how narrative is informed
- Take away techniques that professional storytellers use to make their stories more impactful

A Better Understanding of the Role of Social Media
- Learn how to tackle the skepticism that's been creeping into the value of social media for business over the last two or three years
- Hear about best practices being used to measure and communicate the value of social media
- Examine how to manage the growing pains of an employee advocacy network and keep people interested.
- Discover how to manage the less exciting elements of social media - governance, oversight and policy

Also be sure not to miss our post-conference seminar: Storytelling for Business


Who Should Attend

VP’s, Directors, Managers of:

  • Corporate Communications
  • Internal Communications
  • Digital Communications
  • Digital and Content Marketing
  • Public Relations
  • Social Media

Get Involved!

For sponsorship opportunities, contact michael.felden@conferenceboard.org.
For marketing partnerships, contact melissa.mianulli@conferenceboard.org.


 

HRCI

This program has been approved for 9.75 (HR (Business)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

SHRM This program is valid for 9.75 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.

CPE logo

Earn up to 11.5 CPE credits
Communications and Marketing
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

LOCATION
Please note: Fees below do not include hotel accommodations.
ASSOCIATE SPONSOR
Bridge Consulting
AGENDA
MAY 22 - 23, 2017
NYU GLOBAL (KIMMEL) CENTER,NEW YORK, NY
May 22 - 23, 2017

About this Conference

The Conference Board’s 22nd Communications Conference will pose some of the real questions that today’s communicators have to consider. What are the skills that those entering the profession need to possess? How can you build reputation and trust when the road is littered with potential dangerous issues and crises to derail you? What do you do when your boss comes into your office and wants you to deliver on something you’ve never before dealt with?

The conference will feature seasoned practitioners to share their stories and will also look at social media best practice, crafting and communicating stories for business results, when and how to get more active on social issues and the convergence of marketing and communications.

You'll Leave This Conference With:

Skills and Capabilities
- Understand the key attributes and capabilities communicators need in their roles today
- Learn the ways in which CCOs and their reports can best acquire those skills
- Identify what a communications team looks for in new hires
- Define what business skills are necessary for navigating the modern corporate landscape
- Learn how to increase your social and digital skills

Tools to Build Reputation and Trust
- Understand the importance of corporate reputation and trust as a company’s most prized asset
- Examine today’s corporate environment with regards reputation and trust; looking at the onset of social platforms and increasingly demanding stakeholders
- Learn how to respond adeptly in a crisis whilst keeping your focus on your long term goals
- Identify your company’s strengths and weaknesses with regards trust and find an authentic identity

Challenges and Strategies of Communicators
- Listen to some of the most demanding requests put on communicators and hear how they responded
- Examine some of the strategies that can be put in place to deal with these kind of challenges head on
- Experience lessons learned by communicators from the energy industry, an industry with huge experience in quick-response, big issues
- Build your own checklist to prepare you for when the most unexpected of situations arises

Ways to Craft and Communicate Stories for Business Results
- Learn how including stories into conversations and presentations can be an effective way to connect with and inform an audience
- Look at how to craft a compelling narrative to achieve business outcomes
- Discover the elements that are essential to any story and how narrative is informed
- Take away techniques that professional storytellers use to make their stories more impactful

A Better Understanding of the Role of Social Media
- Learn how to tackle the skepticism that's been creeping into the value of social media for business over the last two or three years
- Hear about best practices being used to measure and communicate the value of social media
- Examine how to manage the growing pains of an employee advocacy network and keep people interested.
- Discover how to manage the less exciting elements of social media - governance, oversight and policy

Also be sure not to miss our post-conference seminar: Storytelling for Business


Who Should Attend

VP’s, Directors, Managers of:

  • Corporate Communications
  • Internal Communications
  • Digital Communications
  • Digital and Content Marketing
  • Public Relations
  • Social Media

Get Involved!

For sponsorship opportunities, contact michael.felden@conferenceboard.org.
For marketing partnerships, contact melissa.mianulli@conferenceboard.org.


 

HRCI

This program has been approved for 9.75 (HR (Business)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

SHRM This program is valid for 9.75 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.

CPE logo

Earn up to 11.5 CPE credits
Communications and Marketing
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Mr. Scott Carlberg, Director, Strategic Communications, Electric Power Research Institute

Dr. Robert Hurley, Executive Director, Consortium for Trustworthy Organizations, Fordham University

Mr. Alex Parkinson, Senior Researcher & Associate Director, Society for New Communications Research, The Conference Board

Ms. Chris Gay, Principal, Bridge Consulting

Mr. Dale Heydlauff, Senior Vice President, Corporate Communications, American Electric Power

Ms. Jacqueline Strayer, Former COO (Covidien), Adjunct Professor, NYU and Columbia University

Ms. Amy Davis, Chair, Division of Communications, Mayo Clinic

Mr. Oscar Suris, Head of Corporate Communications, Wells Fargo

Mr. Cory Edwards, Director, Social Media & Content Marketing, Adobe

Ms. Tiffin Jernstedt, SVP, Communications, PVH Comm

Dr. John Wald, Radiologist, Mayo Clinic

Mr. Blake Zitko, Public Affairs Manager, Social Media, Content Development & Distribution, State Farm Insurance

Ms. Catherine Mathis, Senior Vice President, Chief Communications Officer, McGraw-Hill Education, Inc.

Ms. Mary McCartney, Director, Corporate Communications, Consolidated Edison Company of New York

Ms. Julie Clement Cochran, Manager, Global Social Media, FedEx

Ms. Suzette Langlois, Global Social Media Manager, 3M

Mr. David Yeoman, Senior Director, Enterprise Communications, Rockwell Collins

Ms. Monique Edmondson, IT Director, Integrated Digital Experiences, Cisco Systems

Mr. Michael Lauer, Communications Leader, Sector CMO Strategy, Johnson & Johnson

Mr. Peter Orton, Former Program Director, IBM Center for Advanced Learning

Ms. Therese LaCanne, Manager, Corporate Communications, Great River Energy

Ms. Michelle Goret, Vice President of Corporate Communications, Cintas

Associate Sponsor
Bridge Consulting