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2019 Corporate Communications Conference

Intrigue, Influence and Inspire
JUNE 26 - 27, 2019 | EXECUTIVE CONFERENCE CENTER | NEW YORK, NY

June 26 - 27, 2019

About the Conference

Our time is now! Corporate communicators are increasingly becoming trusted advisors to executives—steadily gaining recognition and leverage among enlightened leaders. With this reality, demands on communications professionals are running high. We’re being pulled in many directions by executives, employees, the media and the public. 

This conference gets real with trends, strategies, challenges and opportunities around belonging side by side with business strategy. Check out our agenda toting top speakers sharing stories and insights in interactive sessions to propel your move forward and up.

Can’t Miss Sessions Around:

  • A special discussion with Hilton, #1 on Fortune’s 100 Best Companies to Work for in 2019!
  • Managing movements: from not-so-sweet tweets to digital waves of disruption and transformation
  • Conveying purpose and the choice to re-invent your brand
  • Identifying and highlighting key messages on new channels, and meeting people where they already are
  • Techniques for navigating the future (because it’s already here)
  • Case studies from the 2019 Excellence in New Communications Award Winners

Additional Opportunities

  • Add on the pre-conference workshop! Brand Journalism: How to Create and Deliver Your Own News (June 25) is a small group, interactive experience where you will learn directly from corporate practitioners who have forged successful brand journalism programs.

  • Join us for the 2019 Excellence in New Communications Awards (June 26) (formerly the SNCR Excellence in New Communications Awards) to honor the corporations, nonprofits, organizations, and individuals whose use of new and emerging communications tools and technologies are advancing marketing and communication to improve businesses as well as society. Apply now and join us on June 26th!


The Benefits to You

By attending this conference, you will:

  • Learn how successful comms professionals are proactive and stay one step ahead of trends.  

  • Discover strategies and tactics to handle emerging needs and issues before they happen.

  • Find out how to reach the most important audiences where the are, quickly and effectively.

  • Gain skills and knowledge on new communications methods, technology, and trends.

  • Better understand which metrics will prove effectiveness to key stakeholders and the C-Suite.

  • Learn from companies that are top in their industry and have the awards to prove it.

  • Network, collaborate, and benchmark with your communications peers.


Who Should Attend

This conference is designed especially for professionals involved in the following business areas:

  • Corporate Communications

  • Employee Engagement

  • Executive Relations

  • Internal Communications

  • Public Relations

  • Social Media

  • Stakeholder Engagement


Three Things to Do Now 

1. Download the Agenda
To learn more about sessions and speakers, download the latest agenda.

2. Register
Register today to secure your seat. Teams of 3+ save $300 per person!
One discount per registration. Multiple discounts may not be combined.

3. Get Involved 
If you would like to get involved in this year’s conference, please contact us.

LOCATION

Pre-Conference:
The Conference Board
845 Third Ave, Third Floor
New York, NY 10022

Conference:
Executive Conference Center
1601 Broadway
New York, NY 10019
Phone: (212) 903-8060

Please Note: Registration fees do not include hotel accommodations. 

ASSOCIATE SPONSOR
APPrise Mobile
BREAKFAST TOPIC ROUNDTABLE SPONSOR
JK Design
AGENDA
JUNE 26 - 27, 2019
EXECUTIVE CONFERENCE CENTER,NEW YORK, NY

June 25, 2019

Brand Journalism:  How to Create and Deliver Your Own News

About the Seminar

Effective brand journalism shortens the information path from companies to its constituents. It slices through extraneous information and embraces the logic and emotion of the audience. It isn’t marketing or press releases. Or a CEO’s ego fix. It is not ivory tower corp-speak.

The best brand journalism is refined, topical, sometimes even brazen. Emotional, too. It sits on the same side of the table as its audience, mainlining meaningful data and ideas to a public who decides a company’s success.

Inside a company, brand journalism flexes communication muscles different from traditional corporate communication practices. But which ones, and how to develop them? This workshop is a small group interactive experience with corporate practitioners who have forged successful brand journalism programs.


 

Tuesday, June 25, 2019

8:00 – 9:00 am
Breakfast
9:00 – 9:15 am

Structure of the Workshop

Our workshop is going to be fast-moving and will provide action items for back at the office. We will review our plans for the day, briefly, and get started. Our attendees will be involved with the presentations with Q&A all day.

Scott Carlberg, Program Director, The Conference Board

9:15 – 10:00 am

Setting an Editorial Policy for Brand Journalism

Successful brand journalism sites have a “North Star” that guides them. This session will look at examples of a pragmatic editorial policies, how they were created and how they were implemented.

Michael Coe, VP Corporate Reputation and Media, Duke Energy

Brian Hughes, Managing Editor, UPS Longitudes

10:00 – 10:30 am

Tools and Techniques

This segment reviews the methods that brand journalists use to manage their sites, reduce process time and maintain a cadence in their work.

Brian Hughes, Managing Editor, UPS Longitudes

10:30 – 10:45 am
Break
10:45 – 11:30 am

Identifying Stories that Matter

With an editorial policy in place, a brand journalism site has a direction for stories Now stories need to be identified. These will be topics that impact the business yet touch the target audience outside corporate walls. The topics have a unique angle, and the audience understands why this company is qualified to address the subject. Practitioners will share the way they hunt-down their topics.

Michael Coe, VP Corporate Reputation and Media, Duke Energy

Cheryl Welch, Corporate Communications Manager – Health Beat, Spectrum Health

11:30 am – 12:15 pm

Crafting Stories that Matter

People relate to stories about other people. A topic is not a story. How does a corporate communicator bridge the inverted pyramid of journalism and the drama and empathy of a riveting story? Learn how to build character, setting, conflict and resolution into a brand journalism site.

Cheryl Welch, Corporate Communications Manager – Health Beat, Spectrum Health

12:30 – 1:30 pm
Lunch
1:15 – 2:00 pm

Metrics that matter

The softer, human stuff of storytelling must tie to the need for real corporate results. Practitioners will discuss the hard numbers they measure and how they manage qualitative feedback. Great brand journalism sites also provide a glimpse into the future by showing the trends of audience feelings, knowledge, and how they are changing.

Courtney Colwell, Director of Content Marketing, American Express

Cheryl Welch, Corporate Communications Manager – Health Beat, Spectrum Health

2:00 – 2:45 pm

Handling Controversy in a Brand Journalism Effort

Public activism has created an environment that requires companies to address problems fast and with transparency. Yet some corporate managements see a brand journalism site as a place of “good news.” This case study shows how one company launched a brand journalism effort when there is public outrage.

2:45 – 3:00 pm
Break
3:00 – 3:30 pm

Keeping brand journalism fresh

Deciding when to refresh a brand journalism effort is more than the look and feel of the site itself. How long can a site go before a major refresh? How should content be assessed and re-directed? How does audience feedback fit into the effort? How does the initiative track industry trends to stay one step ahead of the audience?

Courtney Colwell, Director of Content Marketing, American Express

3:30 – 4:00 pm

Managing the Effort Inside the Company

An expert negotiator once said that the toughest issues always come from your own side of the table. So, beat those internal barriers. This all-hands-on-deck segment of our workshop reviews internal sales and coordinating tactics for a corporate brand journalism effort, from senior management to floor employees. Lot of give-and-take to end our day.

Courtney Colwell, Director of Content Marketing, American Express

Michael Coe, VP Corporate Reputation and Media, Duke Energy

Cheryl Welch, Corporate Communications Manager – Health Beat, Spectrum Health

Brian Hughes, Managing Editor, UPS Longitudes

4:00 – 4:15 pm
Wrap-up
4:15 pm
Adjourn 

Who Should Attend

Heads, Directors and Senior Managers of:

  • Communications
  • Internal Communications
  • External Communications
  • Social Media
  • Brand
  • Marketing

Want to Discuss More? Join us June 26-27 for the Corporate Communications Conference. Register now!

June 26 - 27, 2019

About the Conference

Our time is now! Corporate communicators are increasingly becoming trusted advisors to executives—steadily gaining recognition and leverage among enlightened leaders. With this reality, demands on communications professionals are running high. We’re being pulled in many directions by executives, employees, the media and the public. 

This conference gets real with trends, strategies, challenges and opportunities around belonging side by side with business strategy. Check out our agenda toting top speakers sharing stories and insights in interactive sessions to propel your move forward and up.

Can’t Miss Sessions Around:

  • A special discussion with Hilton, #1 on Fortune’s 100 Best Companies to Work for in 2019!
  • Managing movements: from not-so-sweet tweets to digital waves of disruption and transformation
  • Conveying purpose and the choice to re-invent your brand
  • Identifying and highlighting key messages on new channels, and meeting people where they already are
  • Techniques for navigating the future (because it’s already here)
  • Case studies from the 2019 Excellence in New Communications Award Winners

Additional Opportunities

  • Add on the pre-conference workshop! Brand Journalism: How to Create and Deliver Your Own News (June 25) is a small group, interactive experience where you will learn directly from corporate practitioners who have forged successful brand journalism programs.

  • Join us for the 2019 Excellence in New Communications Awards (June 26) (formerly the SNCR Excellence in New Communications Awards) to honor the corporations, nonprofits, organizations, and individuals whose use of new and emerging communications tools and technologies are advancing marketing and communication to improve businesses as well as society. Apply now and join us on June 26th!


The Benefits to You

By attending this conference, you will:

  • Learn how successful comms professionals are proactive and stay one step ahead of trends.  

  • Discover strategies and tactics to handle emerging needs and issues before they happen.

  • Find out how to reach the most important audiences where the are, quickly and effectively.

  • Gain skills and knowledge on new communications methods, technology, and trends.

  • Better understand which metrics will prove effectiveness to key stakeholders and the C-Suite.

  • Learn from companies that are top in their industry and have the awards to prove it.

  • Network, collaborate, and benchmark with your communications peers.


Who Should Attend

This conference is designed especially for professionals involved in the following business areas:

  • Corporate Communications

  • Employee Engagement

  • Executive Relations

  • Internal Communications

  • Public Relations

  • Social Media

  • Stakeholder Engagement


Three Things to Do Now 

1. Download the Agenda
To learn more about sessions and speakers, download the latest agenda.

2. Register
Register today to secure your seat. Teams of 3+ save $300 per person!
One discount per registration. Multiple discounts may not be combined.

3. Get Involved 
If you would like to get involved in this year’s conference, please contact us.

Carrie Altieri, VP of Communications, People and Culture, IBM

Annie Burt, Division Chair - Communications, Mayo Clinic

Michelle Cirocco, Chief Social Responsibility Officer, Televerde

Damien Cortese, Director of Account Strategy, T Brand

Jean Marie Decker, Director of Communications, NFI Industries

Justin Dini, SVP and Head of Corporate Communications, Viacom

Lou Dubois, Content Lead, Hilton

Liza Fefferman, Senior VP - Communications, MTV, VH1, CMT + Logo

Meghan Graham, Executive Strategy Director, T Brand

Amy Jenkins, Director of Client Strategy, AppriseMobile

Cynthia Littleton, Business Editor, Variety

Teri Loxam, SVP, Investor Relations & Global Communications, Merck

Angela Matusik, Head of Brand Journalism, HP

Grant McLaughlin, Chief Marketing Officer, Booz Allen Hamilton

Ann Miller-Rauch, VP - Global HR Communications, SAP

Alex Parkinson, Senior Researcher, The Conference Board

Sally Schiff, Senior Director - Team Member Communications, Hilton

Joel Schwartzberg, Senior Director of Strategic and Executive Communications, ASPCA

Dana Stirk, Digital Director, Booz Allen Hamilton

Ruben Taborda, Senior Director of Hospital and Distributor Supply Chain Solutions, Johnson & Johnson

Kellie Walenciak, Head of Corporate Communications, Televerde

Associate Sponsor
APPrise Mobile
Breakfast Topic Roundtable Sponsor
JK Design