A new generation of trade agreements to lower non-tariff barriers faces opposition. Many fear that trade liberalization risks lowering the protections in regulations for safeguarding social rights, health, and the environment. Such criticism cannot be ignored. But by clarifying its view on this issue, the EU can further strengthen the position in forums like the G7 and G20 where the topic is currently under discussion. We propose a mix of provisions that aim at defining a clear mandate, enforcing transparency of operations and establishing a reputation.