THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS
CATEGORY | SOCIAL DATA FOR CUSTOMER EXPERIENCE AND OPERATIONAL EFFICIENCY
Winning in the storytelling category for the corporate division, Philips was tasked with ensuring the public cared and understood what was discussed at the 2017 World Economic Forum Annual Meeting. The company faced two challenges, one in relaying the themes of the event by making people care about the decisions made and two in effectively communicating Philips’ involvement in the overall event. To support this goal, Philips developed core films to ensure the message had depth and richness throughout.
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