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Communications Publications

2019

  1. Toward Standardized Social Outcomes for Companies

    April 2019 | Research Report

    A new pilot study from The Conference Board and the Impact Genome Project® (IGP) introduces standardized social outcomes to help measure and compare the performance of societal investments. The standardized outcomes allow for benchmark metrics, including efficacy rates and cost per outcome.

  2. Brand Equity Risk: Challenges in the Digital Marketing Era

    April 2019 | Research Report

    What’s the impact of digital and social marketing on brand equity? What are the risks? Members of The Conference Board® and other organizations participated in a study conducted by research consultants The Knowledge Agency® to determine these risks, their probability, and impact, as well as the ways organizations are addressing them.

  3. Marketing & Communications Center Newsletter - March 2019

    March 2019 | Newsletter

    Customers place a higher value on the experience of using a product than on the product itself, and CEOs see enhancing "the experience" as the way to future success

  4. Public Policy Center Newsletter - March 2019

    March 2019 | Newsletter

    Refundable tax credits linked to early learning credentials or higher levels of education can help ensure that there is both an incentive to attain higher competencies and education and that such efforts are rewarded

  5. Innovate or Hunker Down: What Executives Think about Data Privacy, Security, and Regulation

    March 2019 | Research Report

    In the face of data privacy compliance, do you take the easy route and do the bare minimum, or do you innovate? US marketing, tech, and compliance executives weigh in.

  6. C-Suite Challenge 2019: Tomorrow’s Barriers to Innovation

    March 2019 | Executive Action Report

    Globally, what do CEOs see as the barriers to innovation today and in 2025? Day-to-day performance pressure is the top barrier today, followed by a lack of talent/skills and a shortage of resources. But looking out to 2025, concerns shift.

  7. Marketing & Communications Center Newsletter - March 2019

    March 2019 | Newsletter

    Organizations that cannot successfully navigate transformational change face serious long-term consequences

  8. Sustainability Center Newsletter - March 2019

    March 2019 | Newsletter

    Disclosing sustainability metrics doesn't necessarily translate into improving sustainability performance as companies tick the boxes without tipping the scales

  9. C-Suite Challenge 2019: Building Team Engagement

    March 2019 | Executive Action Report

    Is it still a team if no one's in charge? 

  10. C-Suite Challenge 2019: Building an Inclusive Organization

    March 2019 | Executive Action Report

    What if all employees decided to speak their truth?