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Marketing Publications


  1. Defining and Measuring Inclusion

    December 2018 | Research Report

    To become inclusive, organizations, must first define it clearly, without giving in to superficiality and, second, measure inclusion and hold people accountable for making progress. New research by The Conference Board describes where companies are today in meeting these challenges and what they can do to define and measure inclusion more effectively.

  2. Campaign Finance Reform Without Law

    December 2018 | Director Notes

    Given the current legal and political climate, it is time for boards, CEOs, campaign finance scholars, and advocates to look beyond the law when it comes to corporate political spending and its related disclosure.

  3. Sustainability Practices: 2018 Edition—Trends in Corporate Sustainability Reporting in North America, Europe, and Asia-Pacific

    December 2018 | Key Business Issues

    Sustainability reporting is still not a uniform practice across the globe and remains sporadic in countries where nonfinancial reporting regulation and stakeholder pressures are absent.

  4. Director Notes India: Board Meeting Attendance—Findings from a NIFTY 500 analysis

    December 2018 | Director Notes

    In spite of an Indian legal framework that offers directors many options to attend board meetings, attendance at NIFTY 500 companies is still down.

  5. Communications & Marketing Center Newsletter - November 2018

    November 2018 | Newsletter

    Private-sector support for the arts is growing as more companies become engaged in the sector, seeking to build vibrant local communities and trigger creativity.

  6. Comparison table of sustainability reporting frameworks

    November 2018 | Infographic

    A comparison table of some of the leading sustainability reporting frameworks. The table highlights key characteristics of these frameworks, including: intended purpose, target audience, focus areas, and geographic scope.

  7. 28 Truths about Customer Experience

    November 2018 | Conference KeyNotes

    Companies that offer the best customer experiences do so by building trust and connecting with people on an emotional level. Implement change management to get all employees to provide the same experience in the same way.

  8. Determining the Business Impact of Employee Engagement

    October 2018 | Research Report

    This report focuses on how organizations calculate the business impact and return on investment (ROI) of their employee engagement initiatives and includes case studies of General Motors, Royal Bank of Scotland, and Teleperformance.

  9. Giving in Numbers: 2018 Edition

    October 2018 | Research Report

    This year's Giving in Numbers report shows strong increases in corporate giving over the past three years.

  10. Communications & Marketing Center Newsletter - October 2018

    October 2018 | Newsletter

    Creativity is important to developing new ideas and opportunities, but certain corporate cultures can stifle it