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Marketing Publications

2019

  1. Marketing & Communications Center Newsletter - March 2019

    March 2019 | Newsletter

    Organizations that cannot successfully navigate transformational change face serious long-term consequences

  2. Marketing & Communications Center Newsletter - February 2019

    February 2019 | Newsletter

    Remember: "In service of the customer" is often the differentiator between good and great customer service

  3. Conference Board® Global Consumer Confidence Survey

    February 2019 | Research Report

    The Global Consumer Confidence Index increased slightly in the fourth quarter of 2018, its highest reading in 14 years, but improvements were concentrated in a few large emerging markets. In fact, 39 out of 64 countries showed a decline.

  4. Driving Digital Transformation: What Does It Take to Lead?

    February 2019 | Key Business Issues

    What does “going digital” mean in practical terms for a company? For a workforce? What are the most critical skills and capabilities needed to enable digital transformation?

  5. 25 Insights from the 2018 Corporate Philanthropy Conference

    January 2019 | Conference KeyNotes

    Corporate philanthropy and HR are becoming more closely intertwined, especially as organizations increase pro bono volunteer projects, immersive service learning programs, and service corps. Of course, getting employees involved in your CSR programs is much easier than it used to be, especially with millennials, who want to work for a company with purpose.

  6. C-Suite Challenge 2019: The Future-Ready Organization

    January 2019 | Key Business Issues Listing

    How CEOs and C-suite executives are transforming for the future—opportunities and challenges ahead

  7. C-Suite Challenge 2019: The Future-Ready Organization

    January 2019 | Key Business Issues

    How CEOs and C-suite executives are transforming for the future—opportunities and challenges ahead

  8. 20 Insights from the 2018 Change Communication Seminar

    January 2019 | Conference KeyNotes

    Because change is constant in business today, companies must adopt an ethos of change. That means managing not just the financial and structural elements of change, but also the human ones.

2018

  1. Defining and Measuring Inclusion

    December 2018 | Research Report

    To become inclusive, organizations, must first define it clearly, without giving in to superficiality and, second, measure inclusion and hold people accountable for making progress. New research by The Conference Board describes where companies are today in meeting these challenges and what they can do to define and measure inclusion more effectively.

  2. Campaign Finance Reform Without Law

    December 2018 | Director Notes

    Given the current legal and political climate, it is time for boards, CEOs, campaign finance scholars, and advocates to look beyond the law when it comes to corporate political spending and its related disclosure.