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From the 2014 Extending Your Brand to Employees Conference



06 January, 2015 | (01 hr)

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Managers and leaders are the drivers of the brand, so they need to be armed with the competencies that can in turn coach individual contributors to successfully execute the strategy. Through humor and real-life case studies, Gary Magenta, author of The Un-Bossy Boss, shows how the old "yell and tell" model of managing is outdated and ineffective in driving employee engagement. Gary will highlight the 12 Powerful Questions that help turn traditional manager/employee relationships into something greater and more impactful for the business. Learn new approaches that can help your organization drive higher levels of customer service, greater employee engagement, and ultimately better results for the brand.

Audience: Professionals in marketing, brand, communications, and human resources who are responsible for ensuring that employees receive the right messages and tools for the organization to prosper.

Speakers

Gary Magenta

Gary Magenta
Senior Vice President, Client Solutions
Root Inc.

Gary Magenta is committed to the development of leaders and managers. He does this based on a strong perspective that if leaders and managers want to change their businesses, they must start by changing how they engage their people. Gary is a Senior Vice President of Root Inc., a consulting compa...Full Bio

Meg Gottemoeller

Meg Gottemoeller (Moderator)
Senior Fellow, Human Capital
The Conference Board

Meg Gottemoeller is a Senior Fellow, Human Capital at The Conference Board. In this role, Meg supports the Human Capital Practice which includes The Conference Board Human Capital Exchange™, research, conferences, webcasts and programs in a broad spectrum of h...Full Bio

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