The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

June 06, 2019 03:00 PM CET [15:00] (Brussels), 09:00 AM ET [09:00] (New York) | Time Zone Converter

Everyone is talking about “Customer Journeys” these days but, what are they really about? Based on a structured theoretical journey model, we will take a look at the status today and do a deep-dive into future developments.

Machine learning and artificial intelligence will bring customer journey design to the next level, and that will fundamentally change business models, value chains, and organizations. In this webcast, guest speaker Arjen Bonsing, founding partner of, will discuss what to prepare for.

Key learnings: 

  • Understanding what customer journeys are really about
  • The effect of customer centricity on business models and value chains
  • The impact on organizations and their capabilities

Interested in more on this subject, register for Part II: A great idea but... and Part III: The Growth Challenge: Focus on the Customer today!

CPE logo

Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None


Arjen Bonsing

Arjen Bonsing
Founding Partner

Arjen Bonsing is an omnichannel marketing & retail expert with more than 25 years of experience in retail, ecommerce, marketing, communication, CRM, data intelligence, digital media and consultancy. He is the father of the © bonsing | mann customer journey model, a widely used theoretica...Full Bio

Demet Tunç

Demet Tunç (Moderator)
Council Director, Customer Experience Council and Market Insights & Analytics Council
The Conference Board

Demet Tunç started her career as brand manager at Colgate Palmolive in 1999. Following this she spent 10 years at Goodyear Dunlop, holding several Business and Marketing Management roles in Turkey as well as in the EMEA headquarters in Brussels. She then became Vice President at Ingersoll ...Full Bio

Registration and Pricing
Sign in or create an account to register.
On Demand

Can’t make the date? Register and you’ll receive an email when the recording becomes available after the live broadcast.

Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player