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Consumer Dynamics Webcasts
Battle of the Marketing Minds

May 23, 2019 03:00 PM ET [15:00] (New York) | Special Webcast

Which is a better marketing approach: mass-targeted ad campaigns or direct, microtargeted communications? Join Les Binet and Peter Field as they "face off" against Mark DiMassimo to determine which marketing method is best. CPE credit available

Global Consumer Trends and How Companies Can Leverage Them

June 05, 2019 01:00 PM ET [13:00] (New York) | Special Webcast

Join this special webcast to explore a range of consumer topics and trends identified by two global consumer studies, including spending patterns, changing consumer behavior, and economic confidence, and what they mean for business. CPE credit available

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